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Wednesday, March 17, 2010

First McDonald's in Moscow, Russia

April 29, 1988 in Moscow signed an agreement on a joint venture between a Canadian firm McDonald's Restaurants of Canada Limited and the General Office of the catering Moscow City - "Moscow-McDonald's. Statutory fund of the future of the joint venture amounted to 14.952 million rubles. It was planned that only in Moscow, the number of catering McDonald's will be brought up to 20.

In 1988, Moscow newspapers reported that the first Moscow McDonald's will be to recruit students, most of them - in part-time. "Given the intense labor, payment will be high - two - two and a half rubles per hour" - the newspapers of those years. May 3, 1989 began construction of the first McDonald's in Pushkin Square in Moscow, January 31, 1990 held its opening.

At dawn on 31 January 1990 more than 5 thousand people gathered in front of the restaurant, waiting for the opening. On the first day of the McDonald's restaurant at Pushkin Square, served more than 30 thousand visitors, setting a world record in the first working day in the history of McDonald's. Earlier, world record belonged to the Budapest restaurant - 9 thousand 100 visitors.

The first fast-service was 700-900 seats inside the building, and 200 - in the summer outdoor area.In 1990 hamburger cost 1.5 rubles, and the Big Mac - 3,75 rubles at the average wage of the Soviet people in 150 rubles. For comparison: the monthly ticket on the bus cost 3 rubles.

The second and third networks have opened a restaurant in 1993 on the Old Arbat and Gorky Street (now - Tverskaya Street). The first restaurant outside the capital was opened in St. Petersburg in 1996. Also in 1996, McDonald's launched its first in Russia the concept of visitors in cars - MakAvto that works on the principle of multiple windows, which you can order and receive products, while in his car.

In 1992 was opened MakKompleks for semi-chain restaurants, which produces about 70 million pounds per year. In 1995, the Foundation was created "Ronald McDonald House”, which provides assistance to needy children. Today in Russia operate 218 McDonald's restaurants, which serve daily more than 600 thousand visitors.

Here is the video below of first McDonald's in Moscow, Russia.